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Building a Marketing Organization that Drives Growth (PowerPoint PPT)
PowerPoint (PPT) 32 Slides
BENEFITS OF DOCUMENT
- Provides of Product / Marketing-Management Matrix System
- Provides of Role of Marketing at the Corporate Level
- Provides of Types of Marketing Control Process
DESCRIPTION
Building a Marketing Organization that Drives Growth
Lecture Outline
1. Trends in Marketing Practices
2. Organizing the Marketing Department
3. Functional Organization
4. Tasks Performed by Brand Managers
5. The Product Manager's Interactions
6. Product Team
7. Triangular Product Team
8. Horizontal Product Team
9. Product/Marketing-Management Matrix System
10. Role of Marketing at the Corporate Level
11. Top-Rated Companies for Social Responsibility
12. Cause-Related Marketing
13. Corporate Social Marketing
14. Branding a Cause Marketing Program
15. Social Marketing Campaigns
16. Social Marketing Planning Process
17. Necessary Skills for Implementing Marketing Programs
18. The Control Process
19. Types of Marketing Control
20. Marketing Audit
Executives that organize the most productive & profitable marketing departments focus on data & consumer insights. Due to the rapidly changing pace of technology platforms, an effective structure should always allow for flexibility & growth. Leaders today organize teams around disciplines & skills. But some are tossing aside conventional arrangements, making new paths for more fluid workflows.
Capturing that benefit requires a new way of working. Many Companies have accepted agile procedures such as cross-functional collaboration, & collocated teams. The top-performing marketers were more likely than their peers to be part of a networked organization which met more frequently with other parts of the business to create & deliver customer experience journeys.
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Source: Best Practices in Marketing Plan Development PowerPoint Slides: Building a Marketing Organization that Drives Growth PowerPoint (PPT) Presentation, UJ Consulting
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